With their sponsorship of the Pride they want to show that their participation is sincere and that they stand behind the boat parade. They believe in the power of diversity and continue to participate in the boat parade. According to PWC, it is one of the best ways to show that they believe it is important that people should be able to be themselves in the workplace. Important for their own colleagues, but they hope that as many other companies as possible join. There is no pink ceiling at PWC. Their (LGBTI) employees are on the boat, they are the real Heroes for PWC.
Photo PWC 2017