58th A’DAM Tower
A’DAM Tower is joining the Pride Amsterdam boat parade for the tenth year. Since opening in 2016 the tower has grown into a place where music, creativity and nightlife come together, making room for many voices, stories and identities.
Description
A’DAM Tower is joining the Pride Amsterdam boat parade for the tenth year.
Since opening in 2016 the tower has become a place where music, creativity and nightlife meet, with space for diverse voices, stories and identities.
That role brings responsibility. For us Pride is not just a celebration but a moment of visibility, claiming space and continuing to build equality. At A’DAM Tower people come together every day to create, experiment and express themselves — and that can only happen in an environment where everyone feels free and safe.
With our Pride boat we actively contribute to that: not as a distant statement but as part of the city and the community that carry Pride. For the creative direction A’DAM Tower is working again with WINK, a longtime resident and part of the tower’s creative ecosystem. From that shared history we bring a concept to life that translates the energy of Pride into a sensory, connecting experience on the water.
Sailing for ten years coincides with ten years of A’DAM Tower. Much has changed, but the core remains: offering a place where people meet, where new ideas are born and where there is room for expression in all its forms. Pride reminds us why that matters and that freedom and being yourself are not guaranteed. This moment of coming together is a call to protect that — together — all year round.
