Pride Amsterdam
Canal Parade boat

#08 Cheers to all Stars (Heineken)

CHEERS TO ALL STARS – GREEN LIGHT FOR GENDER PRIDE Heineken is the world’s most international brewer, with more than 80,000 employees and breweries in over 70 countries. Born in Amsterdam and raised around the world, we create moments of connection and celebrate the joy of true togetherness. Embracing Inclusion & Diversity is one of […]

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CHEERS TO ALL STARS – GREEN LIGHT FOR GENDER PRIDE

Heineken is the world’s most international brewer, with more than 80,000 employees and breweries in over 70 countries. Born in Amsterdam and raised around the world, we create moments of connection and celebrate the joy of true togetherness.

Embracing Inclusion & Diversity is one of the key ambitions of Heineken’s Brew a Better World journey. We have built a global I&D community of over 100 ambassadors who are leading the charge for change around issues of gender balance, race and ethnicity and LGBTQ+. We have clear and time-bound external targets for gender balance in senior management, equal pay for equal work, cultural diversity in leadership teams, and inclusive leadership training.

The Heineken Boat is organised by Heineken Open & Proud (HOP), a global employee group dedicated to promoting a safe, open & inclusive workplace that values the contribution of all employees, including our LGBTQ+ employees, whose diversity is often invisible and even hidden. We strive for equal opportunities and respect for everyone’s differences through awareness and development. Only when we can bring our whole selves to work can we realise our full potential. We operate all over the world, including in many places where it is less socially acceptable (or not at all!) to be part of the LGBTQ+ community. A key ambition of the HOP team is to be a lighthouse for all our employees and their loved ones around the world. Participation in Pride Amsterdam is part of that.

Heineken has been a social lubricant since 1864 and we know how to throw a party. We will be taking our theme ‘Cheers to all Stars’ to the next level. An all-star singer and our very own Lady Heineken will be our dancing divas, bringing the beat to the crowd and getting the crowd singing, reminding them that every one of them is a star. Our ‘Green Light for Gender Pride’ will celebrate diversity and unity – and bring the joy of true togetherness.