Pride Amsterdam
Canal Parade boat

#47 Rainbow Lions LGBT+ Network (ING Bank)

ING believes it is important that everyone has the freedom to be who they want to be and that employees reflect the diversity of its customers. That is why ING took the initiative in 2006 to participate in the Canal Pride together with four other large companies. ING was a front runner and has been […]

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ING believes it is important that everyone has the freedom to be who they want to be and that employees reflect the diversity of its customers. That is why ING took the initiative in 2006 to participate in the Canal Pride together with four other large companies. ING was a front runner and has been a proud participant and partner of Pride Amsterdam since 2006.

Over the past decades, Pride was all about being able to ‘love who we want’. ING gave colourful expression to this, including our ‘marriage equality boat’ that won the prize for ‘most beautiful design’ in 2015.

Imaginary wonderland

The focus this year is broadened to ‘being allowed to be how we feel’. That is why this year, for the first time, we no longer opt for uniformity in costumes but for unique personal costumes by Janne Mooij of Gloed. The boat is a colourful, imaginative wonderland where every individual can shine. In this way, we endorse our personalities and gender identity and connect optimally with the theme ‘My Gender, My Pride.

Tribute to couter Dennis Diem

Mooij makes costumes for Fred van Leer, Drag Race Holland and Milkshake, among others. Janne replaces our regular designer and couter of the stars, Dennis Diem, who said goodbye to life last year. We will pay our respects to Dennis during the Canal Pride. His family will sail with us. 

The ING boat is known for its tight choreography and stylish costumes, and this year will be no different. Led by former ballet dancer Peter Rombouts, the colleagues rehearse their performance every year for four evenings. Regular DJ, Pierre de La Mar, requested the dance mix again.

Boat for and by LGBT+ colleagues

This year ING is participating for the 15th time. The boat is always for and organised by LGBT+ colleagues, with full conceptual freedom given by ING. Every year 50 LGBT+ colleagues and some ally’s from 15 to 20 different nationalities are on the boat. Colleagues from Australia, Belgium, Austria and elsewhere also come to Amsterdam to celebrate Pride together, both on the boat and on the quay. Colleagues and ally’s traditionally gather at Cafe het Molenpad at the Prinsengracht to cheer on their sailing colleagues. 

Rainbow Lions Network

The LGBT+ network GALA (Gay And Lesbian Alliance) was founded in 2004. At the time, ING was one of the first large companies with an LGBT+ network. In the years that followed, many companies followed suit. In 2020 the name of the Gala network was changed to Rainbow Lions to appeal to a wider group. ING now has LHBTI+ networks in the Netherlands, Belgium, Germany, Italy, Spain, Australia, Austria, USA and the United Kingdom. In 2018 ING signed the UN’s LGBT+ Code of Conduct for Business.