In 2006 ING took the lead, with four other companies, to participate in Canal Pride, now Pride Amsterdam. ING was at the forefront and has been a proud partner since 2006. The boat has always been organized by LGBTQI+ colleagues with complete conceptual freedom. In 2015 the ‘marriage equality boat’ won the ‘best version’ award.

ING continues to engage with the LGBTQI+ community. We do this through our global Pride Matters campaign (including Schiphol airport), sponsorship to bring World Pride to Amsterdam and our contribution to Workplace Pride, of which ING is one of the founders. ING is sponsor of the Amsterdam Dinner, the fundraising event to work towards a world without Aids. In 2024 ING donated to the Solidarity Program of TROPIKALI Festival. The program is offered for those who are unable to afford a ticket like LGTBQI+ refugees.

ING continues to work towards being an inclusive space where everyone feels welcome, heard and valued. Some examples. ING has LGBTQI+ networks in the Netherlands, Belgium, Luxembourg, Poland, Germany, Spain, Australia, the Philippines, the USA and the United Kingdom. The first network was founded in 2003. Since 2017, colleagues can claim partner leave for biological or non-biological parents including rainbow families. ING was a trendsetter in this regard. Colleagues can get adoption leave if they become a foster parent. In 2018, ING signed the UN LGBTQI+ Code of Conduct for Business. ING signed in 2023 the international program #WorkingPositively against discrimination of people living with HIV/Aids in the workplace. In the 2023 Dutch CLA agreements transition leave was introduced. ING Netherlands followed ING Australia, Belgium and Americas to launch the Transition Guidelines in 2024. The guidelines will give tangible guidance and support to colleagues who are in or are thinking about starting their transition. It also supports managers and colleagues to ensure a smooth process.

This year’s boat will connect colleagues from all the international Rainbow Lion networks worldwide with approximately 20 different nationalities. To strengthen our message that pride is a protest, we have strong statements on the boat in line with our Pride Matters campaign.

ING’s boat has always been known for his entertainment value with spot on choreography. The concept and choreography will be based on solidarity and connection to create a wave of TOGETHER-ness in colours. And of course it will be inviting for the public to participate.