KATJA CANDY

Every life is precious

As a family business, every individual is important to us. Equal opportunities, personal support, upskilling and community involvement are a matter of course for our company. We strive to create an environment where everyone feels accepted, heard and part of our sweet community. Diversity and inclusiveness are important themes in this respect. But sustainability and animal welfare are also part of our principles.

With Katja, we grant everyone a conscious moment of indulgence once in a while. That is why we make really tasty sweets that contain only the best natural ingredients. What’s extra special is that all our sweets and liquorice are free of animal ingredients. This way, we don’t exclude anyone from a moment of enjoyment. After all, being good to people, animals and the environment feels good and tastes even better.

Veganism is a choice. Tolerance is not

Based on the conviction that every life is valuable, we focus on tolerance in our campaigns. Whether it is about faith, parenting, love, self-expression or your eating habits: you choose. And the choice to snack veggie or vegan, is made very easy with Katja.

But tolerance is not a choice, we owe it to each other. And that is what we are committed to. With various campaigns, but also since 2019 as a partner of Pride and CSD in Europe (Berlin, Copenhagen, Vienna and Amsterdam).

Celebrate your taste

Our Regenboog Geluk candy mix symbolises being able to choose and celebrate love. That is why the candy unicorn takes centre stage on our pink boat, with the slogan CELEBRATE YOUR TASTE.

After all, the world is as diverse as a candy jar full of goodies to be enjoyed together. So let’s celebrate that every ‘sweety’ is allowed to be there. With love and respect for each other.