#24 LOVE IS SWEET (Katja)

LOVE IS SWEET

Our Sweet Community
As a family business, every individual is important to us. Equal opportunities, personal support, further training and social involvement are a matter of course for our company. We strive for an environment where everyone feels accepted, heard and part of our sweet community. Diversity and inclusiveness are important themes here. But sustainability and animal welfare are also part of our principles.

With Katja we give everyone a conscious snacking moment now and then. That’s why we make really tasty sweets that look beautiful and contain only the best natural ingredients. It is extra special that all our candy and licorice is free of animal ingredients. Because being good to people, animals and the environment feels good and tastes even better.

You choose
Katja started her pink campaign in 2020 with the overarching theme: freedom of choice. After all, we believe that everyone can be there no matter what choice you make. And the choice to eat veggie or vegan, we make that very easy with Katja!

With the campaigns, Katja appeals to young women who love life and make conscious choices. Whether it concerns faith, education, love, self-expression or lifestyle. To be accessible to everyone, Katja has made her entire range vegan. With this, Katja gives the candy lover a (more conscious) choice at the candy shelf.

Love is Sweet
With one of our most popular candies Rainbow Happiness, we even take it a step further. Because with these soft colorful wine gums in the shape of magical unicorns and colorful rainbows we celebrate diversity. And that’s what the Katja boat theme is all about, with our slogan, LOVE IS SWEET. That is why the candy unicorn is central to our pink boat. Because whatever you choose and whatever you stand for in life: you are included.

Katja has been a partner of Pride in Europe since 2019. Our boat design is therefore inspired by the design of our previous participations in Pride in Berlin, Copenhagen and Vienna.