80. Made of Sugar
Made of Sugar is a new sustainable lifestyle and bicycle brand launching this summer. Founded by Victoria and Sarah Brier, Made of Sugar brings colour, self-expression and…
Description
Made of Sugar is a new sustainable lifestyle and bicycle brand launching this summer.
Founded by Victoria and Sarah Brier, Made of Sugar injects colour, self-expression and joy into a cycling culture long defined by function and minimalism. We believe sustainability doesn’t have to be limiting or dull. It should be vibrant, emotive, and something people feel excited to be part of.
Our participation in the Canal Parade is a celebration of movement, community and visibility. Through performance, music and design we create a living expression of what it means to move through the world together. At its core this moment is about connection — a reminder that no one is truly free until we all are.
Made of Sugar exists to challenge expectations. We’re redefining what sustainable fashion can look like and seeing cycling as a space for identity, creativity and culture. Our presence during WorldPride Amsterdam marks the start of a new kind of brand — expressive, community-driven, and rooted in care for both people and the planet.
This is more than a launch. It’s an invitation to be part of something new.
