Pride Amsterdam
Canal Parade boat

#56 True Name by Mastercard

MASTERCARD <3 PRIDE AMSTERDAM  At Mastercard, acceptance is our highest priority. We fight for an inclusive world where everyone can be themselves. This starts in our workplace, but also with how we communicate to the outside world. That is why we are present at Pride Amsterdam. And that is why we have our own boat […]

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MASTERCARD <3 PRIDE AMSTERDAM 

At Mastercard, acceptance is our highest priority. We fight for an inclusive world where everyone can be themselves. This starts in our workplace, but also with how we communicate to the outside world. That is why we are present at Pride Amsterdam. And that is why we have our own boat during the Canal Parade. This boat bares our motto: Being your true self is Priceless.

True name

Many people in the LGBTQIA+ community feel that the name on their credit or debit card does not reflect their true identity. Therefore, we are working with partners on products that allow chosen names to be displayed on cards, easing a major pain point for the transgender and non-binary communities. This links seamlessly with our motto Being your true self is Priceless.

Our boat during the Canal Parade

Of course, we at Mastercard are not the leading figures on our “Being your true self is Priceless” boat. We help to spread the word and provide the stage. On the boat are pioneers from the transgender and non-binary community. They come from the organisations we work with and from our True Name campaign. 

Celebrate with us!

You don’t have to be on a boat to show your support and have a party at the same time. You can also be a part of this global movement for inclusiveness and acceptance from the street and the city. Be yourself, accept that others are too and make the world a better place together.