Pride Amsterdam
Canal Parade boat

#13 The Ritual of Love (Rituals)

THE RITUAL OF LOVE At Rituals we believe that everyone, regardless of age, size, gender, race, sexuality or ability, should feel empowered to express themselves and celebrate who they are. We pride ourselves on a fun work environment, with a safe culture of mutual respect where everyone feels included, valued and appreciated. A culture where […]

Event
When
Time See event

THE RITUAL OF LOVE

At Rituals we believe that everyone, regardless of age, size, gender, race, sexuality or ability, should feel empowered to express themselves and celebrate who they are. We pride ourselves on a fun work environment, with a safe culture of mutual respect where everyone feels included, valued and appreciated. A culture where everyone experiences the same sense of belonging, a space where everyone has access to the same opportunities.

Because diversity and inclusiveness are deeply rooted in our DNA, we strive to create an environment where everyone, regardless of their human characteristics, feels accepted, heard and part of the community. This vision dovetails perfectly with the theme of this year’s Amsterdam Pride “My Gender, My Pride”.

With the launch of our internal D&I committee, we have given our age-old mission for an open and accepting workplace a formal platform, highlighting our core values and giving everyone a stage and a voice. Driven by this growing group of employees and D&I ambassadors, Rituals is taking a step forward. We are happy to share our inspiration and unique culture.

The Rituals boat theme revolves around the theme of LOVE, which comes to life through our Pride Logo and our key slogan, The Ritual of Love. LOVE is also the central value of our Art of Soulful Living Compass, which guides our business in everything we do. The wings in our logo symbolise a form of protection and inner strength. By urging onlookers to “Celebrate your inner strength”, we hope to inspire them to be proud of who they are and thus to awaken their inner power.

It wouldn’t be a Rituals Boat without a representation of our most iconic product: the shower foam. As a fun brand, this year you could expect a real foam party on board our boat.

#mygendermypride
#weareallrituals