#51 The Ritual of Love (Rituals)
At Rituals, we believe that everyone should feel empowered to express themselves and celebrate who they are, regardless of their age, size, gender, race, sexuality, or aptitude. We are committed to providing a pleasant work environment that promotes mutual respect and a safe culture where everyone feels involved, valued, and respected. Our goal is to […]
At Rituals, we believe that everyone should feel empowered to express themselves and celebrate who they are, regardless of their age, size, gender, race, sexuality, or aptitude. We are committed to providing a pleasant work environment that promotes mutual respect and a safe culture where everyone feels involved, valued, and respected. Our goal is to create a culture of inclusivity where everyone experiences the same sense of belonging and has access to the same opportunities.
Diversity and inclusion are deeply ingrained in our company’s DNA. We strive to create an environment where everyone, regardless of their human characteristics, feels accepted, heard, and part of the community. Our vision aligns perfectly with this year’s Amsterdam Pride theme of “#YouAreIncluded.”
Rituals is one of the first (and only) international cosmetics companies (and retailer) that actively connects its name to a Pride Celebration. The theme of our Rituals boat for Pride is “Reflection,” which is brought to life through our Pride logo and our main slogan, “The Ritual of Love.” Reflection is a central value in our Art of Soulful Living Compass, which guides everything we do at Rituals. By reflecting on ourselves and others, we can see the beauty of diversity and inclusion. Our differences can create a vibrant and rich picture of society, just as light can refract into a spectrum of colours. We will use mirrors, iridescent and holographic materials to “include all colours” and symbolically be a mirror for the audience, showing that everyone is welcome at our and PrideAmsterdam’s Celebration.
