Pride Amsterdam
Canal Parade boat

#67 The Social Hub

At The Social Hub, we strive to create a better society for everybody every day. As part of this ongoing mission, Pride has historically been a movement very close to our heart. Long before we evolved from The Student Hotel to The Social Hub, our spaces have been a safe, welcoming world for the LGBTQIA+ […]

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At The Social Hub, we strive to create a better society for everybody every day. As part of this ongoing mission, Pride has historically been a movement very close to our heart. Long before we evolved from The Student Hotel to The Social Hub, our spaces have been a safe, welcoming world for the LGBTQIA+ community; a soft place to land. We’re honoured to be the official Pride Hotel for the third year in a row and we’re ready to accelerate our support like never before.

Our mantra for Pride 2023 is ‘No sleep till inclusion is real.’ Our rooms offer a comfortable place to put your head down, but when something really matters to you, you simply can’t rest; you toss and turn till the break of dawn. Luckily, we can turn every sunrise into the possibility to make the world a better place for everybody. So, what can you do? Face it, speak up and take action to defy sleep and confront what truly matters, together. This is what The Social Hub community is all about, and it’s only the beginning.

Our calendar is packed with LGBTQIA+ events, including our first-ever Better Society Masterclass launching this summer. This immersive learning experience provides a platform for diverse thought change agents across Europe to expand their network, learn new skills and collaborate on impactful projects. After this three-day event, participants of the masterclass will join us – along with our brand ambassadors and friends from the LGBTQIA+ community – to celebrate the incredible power of inclusivity during Amsterdam’s Pride Canal Parade. This year’s theme – #YouAreIncluded – clearly resonates with us at The Social Hub. We all know that there is strength in numbers; it is only through togetherness that we can ignite change.

Be sure to look out for our boat at this year’s parade. Inspired by the essence of our vibrant community, it’s a vessel to celebrate inclusivity, love and creativity; a stage for the LGBTQIA+ community and its allies to make waves – like a stone creating a ripple effect in water. A real feast for the eyes, our boat includes giant, eye-catching fans. In recent years the fan has become a powerful symbol within the LGBTQIA+ community; transforming from a traditional, functional accessory to a powerful emblem of empowerment and self-expression. From flamboyant performances to flashy parades, the fan has found its place in the community, adding an element of flair, freedom and festivity. The evolution of the fan’s symbol is a testament to the resilience and creativity of the LGBTQIA+ community. As Queen Elizabeth I once said: “A fan is the only suitable gift for a queen.” It turns out that she was spot on.