True name by Mastercard

Mastercard, True Name
At Mastercard, acceptance is our highest priority. We fight for an inclusive world in which everyone can be themselves. This starts in our workplace, but also with how we communicate to the outside world. Especially right now. That is why we are present at Pride Amsterdam for the second time. We proudly support the motto with our team and those on board: Being your true self is Priceless. Because everyone’s story is special worth being heard.

True Name
Nearly a third (32%) of those who presented an ID with a name or gender that did not match their appearance reported negative experiences. For example, they were harassed, refused services and/or attacked. True Name is a card solution that allows a chosen name to appear on the credit or debit card, alleviating a pain point for many in the transgender and non-binary community.

Our participation during Pride Amsterdam
Obviously, our brand is not the focus during our participation in the Canal Parade. We are proud to be able to provide a platform for pioneers and icons from the trans and non-binary community. Before, during and after Pride Amsterdam, we share their stories through our online channels. Want to know more? Check out our Instagram channel (@mastercardnl).

Celebrate with us!
You don’t have to be on a boat to show your support and have a party at the same time. You can also be a part of this global movement for inclusiveness and acceptance from the street, the city and online! Be yourself, accept that others are too and make the world a better place together.
Being your true self is Priceless.