The Message is LOVE
Love is not weakness; it is decisiveness. It is listening without judgement, and building a society where diversity is not just tolerated, but celebrated. Love is a choice, and Pride 2025 invites us to make that choice every day.
Lucien Spee de Castillo Ruiz
executive director of Pride Amsterdam
In a world where divisiveness is taking up more and more space, love offers a powerful answer. For Pride 2025, the central theme is LOVE, not only as a symbol of romance, but also as a foundation for connection, understanding and solidarity. Love captivates, binds, supports and conquers. LOVE is multifaceted and represents, among other things, the attraction between people, the support people can give each other and the never-ending struggle for equal rights together. The announcement of the LOVE theme also marks the start of preparations for the upcoming Pride Amsterdam 2025, including the 28th edition of the Canal Parade.
"Love is not weakness; it is decisiveness. It is listening without judgement, and building a society where diversity is not just tolerated, but celebrated. Love is a choice, and Pride 2025 invites us to make that choice every day," said Lucien Spee de Castillo Ruiz, executive director of Pride Amsterdam.
The exact details of the programme will come in spring, but as always, the boat parade will take place on the first Saturday of August. With the announcement of the theme, interested parties can now start preparing and register for participation in the Canal Parade from 3 January 2025.