Pride Business Club
In order to involve the business community even more substantively in the realisation of our objectives, a Pride Business Club has been set up. As a member of the business club, you are part of a network of professionals who find diversity and emancipation of LGBTQ+ important and support us financially, substantively and creatively from their social commitment.
To become a member, an organisation must have a demonstrable diversity and inclusion policy. Before a membership is confirmed, a balloting committee checks that there is no pinkwashing. This keeps this club not only visible, but also credible.

Join the Pride Business Club!
As a member, you support one of the largest visible platforms for inclusion in the Netherlands. You will link your organisation to a network that combines content, impact and visibility and help Pride Amsterdam keep the festival sustainable, accessible and culturally relevant.
- You increase the visibility of internal D&I policies.
- You join an active network of social partners.
- You help Pride Amsterdam move forward financially and substantively.
Club Benefits
- A recognisable place within the Pride network and at business events.
- Access to meetings, content sessions and relevant festival news.
- Connecting with other businesses that see inclusion not as a campaign but as a policy.
Sign up
You can apply for the Pride Business Club via the application form. Send the completed form including company logo to [email protected].
Companies whose communications do not exclusively target the LGBTQ+ community can only participate in the boat parade if they are members of the Pride Business Club.
Costs, involvement & visibility
The total cost of the boat parade comes to around €730,000. Part of this is covered by subsidy from the City of Amsterdam and income from boat places along the route. Without participating Pride Business Club members, the cost of participation would be much higher. This club helps Pride Amsterdam keep the parade accessible to civil society organisations, smaller communities and activist participants.
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