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Pride Business Club

To engage the business community more deeply in achieving our goals, the Pride Business Club was created. As a member of the business club you become part of a network of professionals who value diversity and the emancipation of LGBTIQ+ people and who support us financially, substantively and creatively through their social commitment.

To become a member, an organisation must have a demonstrable diversity and inclusion policy. Before a membership is confirmed, a vetting committee checks for any pinkwashing. This keeps the club not only visible, but also credible.

Pride Business Club badge

Become a member of the Pride Business Club!

As a member you support one of the largest visible platforms for inclusion in the Netherlands. You link your organisation to a network that combines content, impact and visibility and helps Pride Amsterdam keep the festival sustainable, accessible and culturally relevant.

  • You increase the visibility of your internal D&I policy.
  • You join an active network of more than 100 social partners.
  • You help advance Pride Amsterdam financially and substantively.

Club Benefits

  • A recognisable presence within the Pride network and at corporate events.
  • Access to meetings, content sessions and relevant festival news.
  • Connection with other companies that see inclusion as policy, not just a campaign.

Sign up

Sign up for the Pride Business Club can be arranged via the registration form. Send the completed form including your company logo to [email protected].

Companies that do not target the LGBTIQ+ community exclusively in their communications may only take part in the boat parade if they are members of the Pride Business Club.

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Costs, involvement & visibility

The total cost of the boat parade is approximately €730,000. Part of this is covered by a grant from the City of Amsterdam and by income from boat berths along the route. Without participating Pride Business Club members, the costs of participation would be much higher. This club helps Pride Amsterdam keep the parade accessible to civic organisations, smaller communities and activist participants.

View our more than 100 members